Google has taken a mobile-first indexing approach, meaning it will scrape your mobile site for SEO scoring purposes even before your desktop site.
Additionally, there’s evidence that says mobile search actually drives sales. There's data showing that consumers are starting the buying journey on their phones, and 40% of people actually prefer to complete the whole buying journey on mobile.
All of this means your website’s mobile experience is more important than ever. Creator Studio allows you to put mobile first through breakpoint variants, which let you to create unique designs, layouts, and content for your experiences across different device types.
To be sure you’re maximizing mobile, here are some best practice tips for creating mobile breakpoint variants:
Take a mobile-first approach. If Google is going mobile-first, you should too, so build your mobile variant first and use it as the basis for building out tablet or desktop experiences. It’s also worth noting that scaling from a mobile variant to a desktop variant requires less time and less manual editing.
Consider the size of text and elements. Text that is too small to read can negatively impact SEO and create a poor user experience. Similarly, buttons and widgets that are too small or to close together can result in a frustrating user experience. Optimize placement for thumbs and forefingers to provide seamless mobile navigation.
Avoid pop ups. Google will give harsh penalties for pop ups on mobile, so instead of opting for a lightbox on mobile, try opening a new tab in mobile or redirecting to a new page in the browser.
Follow these simple tips, and you’ll be mobile optimized and ready in no time.
Click here for more information on building breakpoint variants in Creator Studio.